Schneider Electric has announced a new global brand strategy that comes at a critical point of transition for the industry, in which the business and societal landscape are being transformed by urbanisation, digitisation and industrialisation.
That strategy, Life Is On, is fuelled by Schneider Electric’s Operational Intelligence approach to IoT. The approach will transform how people and organisations consume energy, better automate industrial processes, and increase the quality of business decisions, while improving their lives.
The Life Is On brand strategy will help clearly show how the company is helping its customers around the world take advantage of this fundamental shift, leveraging Schneider Electric’s expertise in the operational technology (OT) that controls our society’s most important processes and connecting it to the information technology (IT) that we rely on to simplify our lives and make better decisions.
This approach relies on optimised automation and control, advanced remote management, predictive maintenance, enabling managed services, advanced analytics and generation of actionable information to drive informed decision-making in our homes, manufacturing facilities, data centres, buildings and cities.
“We build energy management and automation technologies that ensure Life Is On everywhere, for everyone and at every moment. We think access to energy is a fundamental right for everyone on our planet and we engineer solutions to make energy safe, reliable, efficient, sustainable and connected" said Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric.
"The Internet of Things is reshaping business across industries in Australia, and our Operational Intelligence approach is helping our clients realise the promise of IoT today," said Gareth O’Reilly, Zone President, Australia & New Zealand, Schneider Electric.
"The pace of change is increasing, and connected products are making up an increasing part of our portfolio. Our customers are seeing the benefits of solutions that automate processes while also providing the intelligence to make better business decisions."
The IoT-enabled market is set to grow to $USD 10 trillion annually by 2025, according to McKinsey, through IoT’s ability to enable higher levels of collaboration, change the way goods are produced and influence the way we work.
In addition, Schneider Electric today has also announced it has entered into a collaboration with the Hong Kong University of Science and Technology-Massachusetts Institute of Technology (HKUST-MIT) Research Alliance Consortium to advance IoT solutions and adoption.